Your DSP Is Optimising Its Platform (As Designed). Are You Optimising Your Buying Strategy?
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Your DSP Is Optimising Its Platform (As Designed). Are You Optimising Your Buying Strategy?
A practical, insight-led webinar exploring how DSP optimisation logic shapes campaign outcomes, and how advertisers and agencies can adapt their buying strategies to get the most out of their platforms.
Meet the Speakers
Matteo Ferrario ensures that programmatic campaigns do more than just run — they make an impact. As Head of Media at Tangoo, he leads a talented team in planning, executing, and measuring campaigns across display, video, social, audio, digital out-of-home (DOOH), and connected TV (CTV). He brings together data, technology, and strategy to create meaningful impressions for clients.
Matteo views programmatic as a constant balancing act between precision and scale, automation and control. His focus is on keeping every element of a campaign moving in the right direction — navigating platforms, fine-tuning strategies, and ensuring that every ad exposure results from a smart bid, not just chance.
Matteo Ferrario
Head of Media at Tangoo
Giovanni Tricarico is a programmatic expert with 10+ years in ad tech, currently leading the Client Development team at Adlook across Western Europe and the US. He helps brands and agencies unlock growth through programmatic, with a strong focus on turning data and strategy into measurable business outcomes.