TRAVEL
Tangoo partnered with several leading travel brands with the goal of expanding their collective customer base and boosting online bookings. The objective across these collaborations was to attract new travelers through a balanced programmatic strategy while also re-engaging those who were browsing or had abandoned their travel plans. This collective effort targeted key markets including Italy, Spain, Portugal, Germany, Austria, Switzerland, the United Kingdom, and the Benelux region.
The challenge
The primary challenge within the travel vertical was achieving a dual objective: new customer acquisition and the re-engagement of existing users. For some partners, the goal was to attract new travelers to their platforms, while for others, the focus was on converting users who were actively browsing or had abandoned their carts. The travel industry is known for its "red" periods, moments of high user interest but low conversion, making a robust, multi-stage strategy essential for success.
HOW WE HELPED THEM
We implemented a comprehensive, full-funnel approach that combined Prospecting and Retargeting strategies. This was supported by our Bid Manager and Programmatic Display services, allowing us to reach potential travelers at every stage of their journey with personalized and highly relevant ad experiences across our various client campaigns.
- Prospecting Campaigns: For specific clients, we focused on generating awareness and attracting new customers. This strategy was particularly crucial in the travel sector, where gaining a competitive edge during peak and "red" periods can significantly impact performance. We delivered ads to generate new interest and build a quality audience for future retargeting efforts.
- Retargeting Campaigns: We deployed highly targeted ads to re-engage visitors who had previously interacted with the brand's websites. This included users who had browsed different bookings and hotels but hadn’t completed their purchase, as well as those who had abandoned their shopping carts. The ads were designed to remind potential travelers of their interest and encourage them to finalize their bookings.
- Data-Driven Optimization: By analyzing user behavior and the quality of traffic across all campaigns, we customized our strategies to deliver exceptional results. This optimization ensured that each ad set was highly relevant, targeting users at the ideal moment to encourage a conversion.
- Full-Funnel Strategy Implementation: We recommended and executed a full-funnel strategy for our partners to ensure comprehensive customer engagement, starting from the initial interest phase all the way through to final conversion. This cohesive approach provided a consistent brand presence across all touchpoints.
results
Our campaigns consistently delivered exceptional results, significantly exceeding initial goals and driving substantial growth across all metrics.
Campaign Metrics
Continuous Improvement
Conversion Rate
Significant Increase
1000+
Bookings Across All Sites
CTR
Doubled
AOV
Positive Impact
Our data-driven, full-funnel approach successfully amplified bookings and customer acquisition for travel brands.
By balancing prospecting and retargeting, especially during high-interest periods, we achieved sustained growth, higher engagement, and stronger conversion rates, highlighting the power of a comprehensive strategy in the travel industry.