Locauto’s case study
Tangoo began its collaboration with Locauto in November 2023. Locauto is a well-established Italian company in the vehicle rental sector, with a widespread presence throughout the national territory. The company offers mobility solutions for individuals, businesses, and public administrations, covering every transportation need.
The challenge
Locauto needed to communicate its rental solutions in a simple, clear, and compelling way. The objective was to educate users on the concrete benefits of renting, drive conversions, expand market share, and support customers throughout their decision-making process.
To meet these goals, the company required a strategic approach that combined impactful content with targeted campaigns capable of reaching both high-intent users and new audiences. The strategy also needed full consistency with brand identity and suitability for multiple touchpoints, from digital channels to physical locations.
Improving digital performance was a key priority: increasing qualified traffic while reducing costs, optimizing cost per visit (CPV) and adopting cookieless and AI-powered solutions to enhance engagement and efficiency.
HOW WE HELPED THEM
Tangoo designed a unified strategy that brought together performance marketing, brand visibility and local relevance.
The collaboration began with a retargeting-focused approach aimed at guiding already engaged users toward completing the rental process. As results grew, the activity expanded to prospecting campaigns to reach new potential customers and strengthen overall awareness.
To reinforce presence across the territory, the digital strategy was complemented by DOOH (Digital Out of Home) placements near Locauto offices and strategic urban locations, ensuring visibility at key decision moments.
Parallel to the media activities, a structured creative collaboration was established. Tangoo provides weekly production of digital banners, static and animated, developed using Locauto’s design templates and guidelines. This workflow ensures brand consistency, fast delivery and high-quality output across all required formats. The collaboration also includes creative consultancy, with Tangoo contributing new ideas and format adaptations to support campaign performance.
To deepen understanding of user engagement, Tangoo implemented Attention Score measurement across all digital touchpoints. This enabled data-driven creative and message optimization, revealing significantly above-benchmark user focus.
The strategic mix was further strengthened through the integration of Retail Media ads on relevant e-commerce environments. This allowed Locauto to reach users in high-intent contexts by leveraging Amazon’s In-Market and Lifestyle audiences. For example, the Bau The Way campaign targeted users browsing dog products and travel essentials, while New Drivers focused on young adults (18–24) exploring travel-related categories.
results
+81%
In organic branded traffic on average in the selected locations
+21%
More time spent on the page (vs. traditional methodologies)
-53%
Cost per visit (CPV)
X 2.5
Increase in qualified traffic YOY
29
Average attention score