lastminute.com Case Study
Tangoo began its collaboration with Lastminute.com in early 2025, supporting the launch of the Lastminute Summer Campaign 2025. Lastminute.com is a leading online travel platform, providing consumers with easy access to flights, hotels, holiday packages, and travel experiences across Europe.
The challenge
Lastminute.com needed to run an institutional brand campaign capable of generating high awareness and traffic across multiple European markets. The primary goals were:
-Drive sales during peak season with a cohesive messaging strategy.
-Reach both families and couples with targeted creative content.
-Maximize brand visibility across digital channels while maintaining cost efficiency.
Optimize performance metrics such as CTR, VTR, and CPC across all selected markets.
To achieve these objectives, the campaign required a multi-channel approach combining brand awareness and traffic generation, while ensuring localized relevance and consistent messaging for different audience segments.
HOW WE HELPED THEM
Tangoo designed a cross-channel, multi-market strategy for Lastminute.com, integrating CTV, Rich Media, Display, and Native campaigns to achieve both brand awareness and traffic objectives.
The collaboration included:
-CTV & Rich Media: Targeted campaigns in Germany and Sweden, tailored for families and couples, replicating the TV experience on YouTube CTV devices.
-Display & Native campaigns: Focused on Italy, the UK, and France, aiming to drive qualified traffic to Lastminute.com’s platform.
-Audience segmentation & persona targeting: Balanced delivery across key segments (Families vs. Couples) to ensure effective reach without bias.
-Channel-specific optimizations: Prioritized high-performing websites, applied dynamic frequency management, and rotated creatives based on performance insights.
-Creative consultancy & format adaptation: Ensured messaging and visuals were aligned with the campaign goals and optimized for each channel.
This approach established a cohesive, data-driven framework to efficiently reach and engage audiences across multiple countries while supporting both awareness and traffic goals.
results
Tangoo’s support demonstrates the impact of a data-driven, cross-channel strategy in driving engagement and traffic for leading travel brands. The collaboration achieved notable quantitative and qualitative outcomes across multiple European markets:
+2.7%
Absolute Brand Lift (CTV)
+1.1%
Absolute Brand Lift (Rich Media)
1.04%
CTR IT
0.85%
CTR UK
0.78%
CTR FR